HOW IT'S ALL DONE

The design process nearly always begins with pencil on paper. If it’s a good idea, it quickly gets checked on the internet to make sure it has never been done before. If it’s in the all clear, then full steam ahead. More frantic sketching, a desktop filled with scanned images ready to form a resemblance of an original, re-painted design in Photoshop - think Dr Frankenstein’s lab.

I love the fact that I can be creative and come up with new interpretations that will make people smile. It’s a real buzz. But the good thing is, inspiration is out there everywhere - a chat with a friend, a quick walk down the high street, a topical story on the news. It never stops and for this, I am grateful. Location is key too. If the dreaded "block" does attempt to rear its ugly head, a quick walk around Somerset's Levels soon sorts it out, and, before I know it, I'm back at my desk working away.

Many thanks.
Rich Kingston
Art Director
rich@youngrascal.co.uk . Glastonbury. UK

Young Rascal. Richard Kingston
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GLASTONBURY . SOMERSET
YOUNG RASCAL LTD 2017